Buying Text Links Good or Bad?

Are paid text links good or bad?

It depends on who you ask? Ask [tag]Google[/tag] and it’s bad. Ask a “[tag]white hat[/tag]” [tag]SEO[/tag] and your answer will vary. I watched a youtube video of [tag]Shoemoney[/tag] taking [tag]Rand[/tag] of [tag]SEOMOZ[/tag] to task over his stance on text links. Basically, he “outed” a couple of sites using text links to increase their rankings, but at the same time he also advises his clients to use text links. Strange? Get the whole story here.
[youtube]http://www.youtube.com/watch?v=vOBcXEja_dM[/youtube]

Bottom line for me, Google doesn’t like text links as a way to gain [tag]SERP ranking[/tag], but they are fighting a losing battle. You can always take your chances… or not.

Learn SEO from Sergey Brin of Google

[tag]UC Berkley[/tag] has put many of their [tag]video-taped[/tag] lectures online using [tag]youtube.com[/tag] as their delivery platform. I found a lecture by [tag]Sergey Brin[/tag] co-fonder of [tag]Google[/tag], discussing [tag]search engines[/tag] and the Google [tag]Algo[/tag]. He does a high-level history of search, Google’s algorithm and [tag]Adsense[/tag]. This is very interesting stuff. Check out UC Berkley’s youtube page here.

This is the video:
[youtube]http://youtube.com/watch?v=Ka9IwHNvkfU[/youtube]

Google’s “mission” at the beginning was, “[tag]Search for Kings.[/tag]” Not to find a king, but create a product what is worthy of a king’s attention. Customer and product comes first! Love it! This is core to a successful business.

Check out the lecture below: