1. Facebook Tagging for Networking Your Brand
This allows you to have your post appear on someone else’s time line (much like Twitter), which gives you more exposure.
2. Facebook Pages and Widgets for Growing Your Brand
Do you want to grow your personal account to 5,000 and then start a fan page or start a fan page and keep your personal account for closer more personal connections.
As soon as you get 25 fans you can have a custom name.
3. Facebook Real-Time Search for Monitoring Your Brand
This feature allows you to keep track of your brand inside your network, the greater Facebook community and the web.
Source Mashable: http://mashable.com/2009/09/29/facebook-personal-brand-strategy/