Google’s Vince Update – A Question of Trust

During January/February (2009) Google made an update to their search algorithm. Many in the search community are calling this update a Big Brand push. Meaning the change in the algorithm has helped big Brands achieve high rankings for certain keywords.

Matt Cutts of Google produced a video to discuss the update: “I would not call it an update, I would call it just a simple change.” – Matt Cutts

Further reading on the topic can be found here:
Search Engine Land
SEO Book

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