Some went from PR 6

To PR 4

What does the blogging community think?
Many blog headlines proclaimed, “PR is dead!” Others shrugged off the PR adjustment and told us to focus on the traffic volume. In other words do not worry about PR, worry about how much traffic is going to your site. Did this update effect the amount of traffic Google is sending? If not, don’t worry about it.

What’s my take?
It was known months ago Google would take action against sites selling links. Therefore, I guess this should not come as a surprise to the offending sites. I have stated for years that PR means nothing in relation to rankings in the SERPs.

I have repeated, like a broken record, people should not worry about PR and PR updates and focus on creating quality content and getting more links.

The Broken Record
Once again, stop thinking so much about PR values!! It ‘s just a time waster and will not help you move your business forward, period!

Moving forward.
I cannot stress enough how important it is to have a diverse traffic sources for your site. If your business is dependent on traffic from any of the major search engines, exclusively, you really need to rethink your business model. You are at risk!

Just like investing, you need to diversify your traffic sources. So when Google updates their algo and you traffic disappears over night, you are not out of business. It’s like having a six legged table. If you kick out one leg the table will still stand because there are 5 more pillars to hold it upright.

Time to focus and grow your Business
Focus on building pillars and not the antiquated Google Page Rank.

Technorati Tags: bloggers, PR, text links, Google, traffic volume, SERPs, quality content, search engines, Google Page Rank

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