Twitter unveils their new homepage featuring search as their main objective. Almost all Twitter veterans know the real genius of Twitter is the search functionality. Today Twitter acknowledges this and goes head to head with Google. This should be fun because we all have front row seats!

Check out the housing cleaning on my Twitter @TrafficisGold account. In just one day Twitter took out 350+ accounts that where following me. This is good news people! I am a big fan of this house cleaning and think it should happen much more regularly. You can see by the picture my numbers bounced back very fast, but let’s just hope the new accounts are real people and not more spam accounts. Only time will tell. Has your account been hit? My wife’s account @YogaStuff was not affected, which means she has very few spam accounts following her. Good for her!

You can read more about the spam cleaning at TechCrunch.

New Twitter Policy goes into effect today. If you have the default Twitter icon or a locked account (and I don’t personally know you) I will not follow you back. How hard is it to upload an image of yourself or your company’s logo? It’s not. If you don’t want your picture up there because you are insecure then go make an avatar. Don’t want your picture up on Twitter because you’re managing a business account, cool, put up your company logo.

When I see the default logo 95% of the time it’s a spam account. The other 5% is split between people who just joined Twitter to join and complete newbies. I have nothing against newbies at all. I actually welcome them with open arms and want to help them get the most out of Twitter. I am happy to follow, just show some respect for the Twitter community and fully update your profiles. Otherwise what’s the point?